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Brand Strategy for Museums
What is a museum brand anyway?
Short answer: A museum brand—like any brand—is whatever your consumers (visitors and members) have in their minds about you.
That’s it.
Is the museum brand god dead?
It’s been dazzling to watch the transformation of the National Museum of Women in the Arts.
It’s been dazzling to watch the transformation of the National Museum of Women in the Arts.
Kriston Capps Washington City Paper
It’s been dazzling to watch the transformation of the National Museum of Women in the Arts.
Kriston Capps Washington City PaperFrom the moment you diagnosed our key brand issues from just a phone call, I knew your insights would prove invaluable. Your brand strategy diagnostic workshop was more than an education for our staff, it was an inspiration that has sparked an internal revolution.”
Dr. Melanie Johnson
Vice President of Visitor Experience and Education, Space Center Houston
We chose Tronvig because they stood out as insightful truth-tellers. Other agencies were flashier or more prestigious, but Tronvig consistently delivered substantiated and effective marketing guidance.”
Susan Fisher Sterling
Director, National Museum of Women in the Arts
I’ve been through 4 different processes with 4 different agencies over my years here. Tronvig’s is the only one that worked.”
Peggy Martin
Senior Director of Design and Communications, Lincoln Park Zoo
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