What is our core expertise?
Is Tronvig Group different?
- Vision: “Finding creative ways to help our clients make the world better.”
- Values: Honesty: We will always tell you what we believe is right. Learning: We are a learning organization. Effectiveness: We model Plan, Do, Check, Act for continuous improvement. These are the three essential building blocks of our culture.
- Process: We integrate marketing strategy and brand strategy with your organizational culture to operationalize your brand promise so that it is consistently delivered. Put another way, our process applies both brand strategy and marketing strategy analysis to the challenges you face outside and inside your organization. Then we stick around to do the hard work of organizational alignment so that you can make sure your brand is more than an espousal.
What makes our process better?
- Our Brand Pyramid codifies consensus around core brand questions that can be used to resolve an array of tactical questions.
- Our Brand Map shows why people are interested in what you offer, why they are coming to you now, and what changes should to be made for them to appreciate the full scope of your brand offer.
- Our Competitive Advantage Diagram helps you understand how to communicate with your most natural consumers.
- Our willingness to engage in the hard work of bringing the brand to life, not only on the outside, but within the organization (Organizational Alignment)
- Our deep, qualitative research (TG Personas)
For a full list of services go to Our Work.