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The Difference Between Marketing and Branding

Advertising & Marketing, Branding 360, Financial Services

Posted on June 30, 2025July 24, 2025 by James Heaton

The Difference Between Marketing and Branding

…a nutshell. This is not branding. Branding should both precede and underlie any marketing effort. Branding is not push, but pull. Branding is the expression of the

Brand Power and Its Limits

Branding 360

Posted on May 30, 2014May 22, 2024 by James Heaton

…your brand is the consumer. They create your brand from their experience of you. Your brand’s moment of completion—its true interface with the world—is inside each of

The Brand Authenticity Challenge

Advertising & Marketing, Branding 360, Organizational Alignment

Posted on November 29, 2021November 15, 2024 by Therese Nguyen

These days, most branding and marketing discussions will include the concept of brand authenticity. The buzzword is a staple in coverage of Gen Z and millennial consumers,

Brand as Defense Against Attack

Branding 360, Nonprofits

Posted on February 14, 2011May 22, 2024 by James Heaton

…cohesive and consistent brand. I had an interesting conversation recently with the keeper of nationally recognized brand. Her brand was under attack by those who wish it

Brand Question: Who are you?

Branding 360, Nonprofits

Posted on January 4, 2012May 22, 2024 by James Heaton

…more general lack of brand clarity. Reducibility to a single word is actually an indication of brand strength. Reducibility to a single word is actually an indication

Brand Pyramid: Get Your Brand Strategy Right

Branding 360, Financial Services, Healthcare, Nonprofits

Posted on February 8, 2017June 17, 2024 by Tronvig

…do what you say and thus keep your brand promise. Why do I need one? The Brand Pyramid gave us focus on our overall marketing and branding

On Bad Branding

Branding 360, Organizational Alignment

Posted on March 2, 2019May 22, 2024 by James Heaton

…to guide brands toward the best practice of building a brand on the solid foundation of truth. We know that a brand with staying power and longevity

BP Brand Lesson: When Brands Lie

Branding 360, Other thoughts

Posted on May 27, 2010May 22, 2024 by James Heaton

…tutorial package for our foundational brand strategy tool: the Brand Pyramid. Watch the video for a preview. For more information on the brand strategy tutorial, visit here

When Brands Are Adopted by Bigots

Branding 360, Culture

Posted on November 14, 2020November 21, 2024 by Therese Nguyen

…Western chauvinist” Proud Boys. The brand is also strongly associated with racist skinheads. The Southern Poverty Law Center’s glossary on the extremist group lists Fred Perry as

Life and Pecans: Why Truth Matters

Advertising & Marketing, Branding 360, Other thoughts

Posted on March 24, 2010February 1, 2025 by James Heaton

…planning offices. No matter how well executed a brand strategy, the brand really lives in the mind of the brand consumer. This may be the employees of

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Categories

The Difference Between Marketing and Branding

Advertising & Marketing, Branding 360, Financial Services

Brand Power and Its Limits

Branding 360

The Brand Authenticity Challenge

Advertising & Marketing, Branding 360, Organizational Alignment

Brand as Defense Against Attack

Branding 360, Nonprofits

Brand Question: Who are you?

Branding 360, Nonprofits

Brand Pyramid: Get Your Brand Strategy Right

Branding 360, Financial Services, Healthcare, Nonprofits

On Bad Branding

Branding 360, Organizational Alignment

BP Brand Lesson: When Brands Lie

Branding 360, Other thoughts

When Brands Are Adopted by Bigots

Branding 360, Culture

Life and Pecans: Why Truth Matters

Advertising & Marketing, Branding 360, Other thoughts

Ask for help.