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Brand Fatigue

Branding 360, Other thoughts

Posted on January 2, 2011October 24, 2024 by James Heaton

…The brand managers have to look at the detailed visual manifestations of their brand constantly. I would argue though that the outside experience of the brand—the brand

Branding and Sales: a Bank Brand Story

Branding 360, Financial Services

Posted on November 14, 2014August 16, 2024 by James Heaton

…brand to have your back. More than that, you want your brand to put wind in your sails. An undifferentiated brand makes the challenge your salespeople face

Brand Health: You have a brand, is it well managed?

Branding 360

Posted on December 10, 2010August 5, 2024 by James Heaton

…you can do this, it will lodge in your brand consumer’s minds with the correct associations. This is the definition of brand health. A definition of brand

Artist Branding, Kate Nash, and a Question: Can You Name Five Women Artists?

Branding 360, Culture, Museums

Posted on May 5, 2018November 21, 2024 by James Heaton

…operation of brands or their propensity for simplification. It is key to any brand’s power. So despite all protestations to the contrary, artists are brands. At least

Building a Strong Brand Strategy for Nonprofits

Nonprofits

Posted on January 10, 2025April 6, 2025 by James Heaton

…importance of strategic planning in nonprofits and provides actionable insights on how to leverage branding as a tool to make your mission matter. Why do Nonprofits Need

Your Brand Idea: Who but Horton Can Hear It?

Advertising & Marketing, Branding 360, Culture, Financial Services, Healthcare, Museums, Nonprofits

Posted on December 10, 2013August 15, 2024 by James Heaton

…very common brand message and consistency problem. One important part of the solution to this problem is what you might call the Whoville Requirement—that everyone deliver the

“Competitors Are Stealing My Ideas.”

Advertising & Marketing

Posted on May 15, 2014May 22, 2024 by James Heaton

…of each pyramid essentially the same thing? If so, you do have the makings of a brand problem, and thus a business problem, and you probably should

Brand Truth

Branding 360, News, Nonprofits

Posted on September 20, 2010October 22, 2024 by James Heaton

…brand will be reinforced and strengthened by every human interaction with it. This is how a brand accrues power and longevity. A brand needs to tell a

Why Not Rebrand?

Branding 360, Healthcare, Museums

Posted on September 20, 2018November 21, 2024 by James Heaton

…is with brands. Rebranding is about a lot more than the visual brand (see 360 brand), and the pressure to update your visual brand may mount because

To Brand or Not To Brand (Branding for Law Firms)

Branding 360

Posted on July 4, 2010May 22, 2024 by James Heaton

…is a brand? The idea that a law firm or any professional services business does not get business from having a brand reveals a misunderstanding of what

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Brand Fatigue

Branding 360, Other thoughts

Branding and Sales: a Bank Brand Story

Branding 360, Financial Services

Brand Health: You have a brand, is it well managed?

Branding 360

Artist Branding, Kate Nash, and a Question: Can You Name Five Women Artists?

Branding 360, Culture, Museums

Building a Strong Brand Strategy for Nonprofits

Nonprofits

Your Brand Idea: Who but Horton Can Hear It?

Advertising & Marketing, Branding 360, Culture, Financial Services, Healthcare, Museums, Nonprofits

“Competitors Are Stealing My Ideas.”

Advertising & Marketing

Brand Truth

Branding 360, News, Nonprofits

Why Not Rebrand?

Branding 360, Healthcare, Museums

To Brand or Not To Brand (Branding for Law Firms)

Branding 360

Ask for help.