Florencia’s passion for design began with a long family tradition of making all sorts of beautiful things by hand. Living in Mexico, a country rich in culture, made it easy for her to absorb the varieties and forms of design. As her perspective on design broadened, she realized that design is about more than just making something beautiful. Design needs to be effective in communicating an idea and solving a problem; the most effective design is not about catering to personal taste but about what speaks to the audience.
A strong advocate of Tronvig Group’s learning value, Florencia’s adherence to a life of continuous learning has allowed her to grow since first joining our team. Her dedication, effort, and never-ending curiosity for our clients has allowed her branch out into project management, overseeing designers and communicating directly with clients and vendors to keep the projects seamlessly moving on schedule.
As member of the management and creative teams, she has been part of the rebrand and exhibition advertising projects for one of our longest client engagements, the National Museum of Women in the Arts. With a keen eye for detail, Florencia has helped develop advertising campaigns for various exhibitions, including the award-winning campaign Black Abstract and the institutional campaign #5womenartists.
In addition, Florencia has been a great addition to the Visiting Nurse Service of New York team, working on internal and external campaigns, in both print and digital formats.