As marketers increasingly leverage AI to streamline tasks such as data analysis and content creation, critical questions loom: will AI become a full-time replacement for some types of marketers whose work lives it is now being used to enhance? Will the marketing profession be able to navigate and harness AI’s potential without fundamentally compromising the integrity of our professions?
I was inspired to write this reflection on museums and community after reading a recent AAM blog post by Deborah Ziska, former Chief of Press and Public Information at the National Gallery of Art in Washington DC, about her experience engaging the Black community, leveraging a Romare Bearden retrospective exhibition held there in 2003.
It’s not every day that you get to put your client on the Super Bowl. It’s one of the holy grails of advertising. This is the abbreviated story of our little 15-second ad for the big day.
Having worked for over a quarter century in the ever-changing world of advertising, and having collaborated with some excellent professional peers in PR throughout that time, I’ve witnessed these two disciplines work in concert to varying degrees of success. Let’s take a look at how these two avenues for delivering your brand message differ and how they can be used more effectively together.
Healthcare rebrands have become a powerful strategy to stay relevant and obtain preferred status in patients' minds, while fending off the competition. Let’s look at the thought process behind a few recent healthcare rebrands.
Artificial intelligence seems to be everywhere these days. Beyond its buzzword status, the potential of AI to complete various tasks has generated both excitement and skepticism—and writing with AI is no exception.
As someone who spends countless hours wrestling with words and ideas, I’ve found AI to be a helpful tool that’s transformed the writing process. However, like any tool, it comes with its own set of frustrations and concerns. Whether you’re all for it or still skeptical, one thing is clear: the significance of AI is only growing stronger. So, let’s dive into the current pros and cons of teaming up with AI for writing.
Agencies are often invaluable partners that can expand a brand’s capabilities and enable business or organizational growth. But brand-agency partnerships are far from having a stellar success rate. Knowing what to avoid in these agency relationships can save you time, effort, and money and if any of the following issues ring true, it may be time to consider a fresh start.
Tronvig visits National Museum of Women in the Arts for the reopening! Hear about Emilia and Anne's experience in DC.
As sustainability initiatives and environmental consciousness become a bigger part of our everyday lives, it's hard to go a day without seeing headlines about major brands announcing their plans to make their operations more sustainable and fight climate change. For companies, there’s not just a moral obligation to go green. There are also undeniable business benefits to embracing sustainability.
It's a fitting time to reflect on how museums have failed at inclusion, leaving behind the voices that matter most: those of the communities they claim to represent.
Working with ICOM México and ICOM-MPR, we are happy to officially launch the Glosario de mercadotecnia para museos, comunicación y enlace con las audiencias, an independent Spanish-language version of the Museum Marketing, Communications and Audience Engagement Glossary.
The National Museum of Women in the Arts' reopening advertising campaign celebrates the art and the newly renovated building. The key word is celebrate, which the campaign does as it highlights both the collection and the historic triangular building.
Rarely does one have the opportunity to rebrand a New York City icon. Tronvig is very proud of the work created in close collaboration with our longtime visual branding partner Greybox Creative and made possible by the immensely supportive team at the Museum. The Museum opted for the boldest and most flexible visual direction, and we know it will serve them well in the coming years.
There's no doubt that board diversity is a key part of a company's commitment to social responsibility and effective governance. But how does having a diverse board actually affect organizational performance?
Why do nonprofits, driven by a shared passion for doing good, find themselves tangled in discord? We’ll explore five underlying factors that contribute to nonprofits’ susceptibility to internal conflict. By unraveling the causes of internal conflict in nonprofits, we pave the way for the development of effective conflict management strategies, empowering these organizations to thrive in their mission-driven pursuits.