Beef has come to be interpreted not just as meat from a cow but rather as the more generic and simplified meat; "If he does not eat beef, he must be a vegetarian." These two brands are differentiated enough and simple enough to make it easy to move between them, A to B. Where does your brand fall on this scheme?
How does a consumer choose when there are too many choices? Here's my experience shopping for skin care products in Korea.
Reason indicates that an apple and a sliced apple are equally good, but if examined through the lens of which version of an apple has greater appeal to a specific consumer group, then they are actually very different.
With essentially no real experience in the actual marketing business, I came to Tronvig Group with an open mind and ready to learn. My mind is stuffed now and I have learned some surprising things.
Seoul unveiled its new city brand mark after an open and democratic selection process. Thoughts on "I.SEOUL.U" and what it conveys.
If you are a free institution you have both a blessing and a curse. The blessing part is easy to understand—less barrier to entry. The benefits are many. Let’s look though at the curse.
If you satisfy your customers you fail, because in order to succeed you must deeply satisfy the customer for whom your product is most naturally suited.
Tom from the UK and I met over a pile of someone else's food. We were both staying in a hostel that for some reason was underground and connected to a night club in Chengdu the capital of Sichuan Province adjacent to Tibet.
