What business are you in? I have found this question poses a challenge in almost every engagement, surprising participants. It wakes people up as they realize that they cannot answer or cannot agree on the answer. "If we cannot agree on who we are or what business we are in, how is anyone on the outside going to understand or guess right?"
Bagels. Bagels everywhere. Savory bagels. Sweet bagels. Bagels and cream cheese. Bagels. Just. Everywhere. Tronvig Group's intern from Australia muses about cultural stereotypes.
Rarely does a day go by where I do not make use of what I learned from Jim Crane.
Tronvig President James Heaton was quoted in AdWeek earlier this week giving his thoughts on the 50+ year old Procter & Gamble cleaning brand Mr. Clean.
We drove out of London on July 20, 2014 and six weeks later, we arrived in Ulaanbaatar under our own power (although our car’s suspension was completely destroyed). Quite a bit happened in between, but here I will simply point out a few discoveries or observations relating to brands, perceptions, and cultural differences.
Whether music or luxury goods, it’s crucial to be in good company or the company you are hoping to attract. Your product will be perceived only as good as the company it keeps, for better or worse.
Beef has come to be interpreted not just as meat from a cow but rather as the more generic and simplified meat; "If he does not eat beef, he must be a vegetarian." These two brands are differentiated enough and simple enough to make it easy to move between them, A to B. Where does your brand fall on this scheme?
How does a consumer choose when there are too many choices? Here's my experience shopping for skin care products in Korea.