Brand names, like all names, are crucially important. Do you keep yours when others whom you cannot control are using it?
The American Alliance of Museums 2016 conference in DC left me refreshed and inspired: "If we are trying to solve all the problems inherent in figuring out how to do interstellar space travel, what are you doing?"
Our marketing discovery process is aided by a set of tools outlined here. We believe that they are some of the best available.
Fashion design is ancient, and the origins of that Seventh Art known as the cinema date back at least to the 1890s. In other words, U.S. museums are long overdue to recognize these vital forms of artistic expression.
A brand is more than marketing or empty promises and these case studies show that it really is impossible to have a product without a brand of some kind.
While the popularity of She Who Tells a Story is undoubtedly affected by the curiosity and national climate of oversimplification and stereotyping that surrounds the Arab world and Iran, the real engine for attendance is the quality of the exhibition itself. (Also, we're proud of our advertising campaign.)
The spectrum of content consumption that once had a clear distinction between museum and museum store is blurring. It's possible that one day in the not-so-distant future the distinction between the museum and the store will just fade away in our Instagram-friendly world.
Who is Barbie now if not a svelte blonde that most girls can only aspire to be? Is the new Barbie still Barbie?