Hiring a big and flashy agency may seem "safe." But think about what they stand to gain by working with an organization of your size and budget. You may find that you're actually sacrificing the responsiveness, energy and focus on quality of smaller firms for the false sense of security that comes from going big.
It was only after I got home that I looked at the back label again and noticed three words that I had missed on the lower left hand corner. If you are familiar with the Face Screaming in Fear emoji, you may get a sense of how I felt when I read ”Product of China” under the bar code.
Empathy in advertising is essential but its expression should not be reduced to a formula. Think of it as a baseline requirement, but differentiation is even more important.
If you are like most institutions the pressure to capitulate to the requests of powerful factions within your organization is likely very real.
Return on investment in a brand initiative is very important. Measuring the results of any initiative and doing proper goal-setting for a project is an essential part of good governance, of good strategic behavior. But how do you measure the return when you are not really selling widgets?
As the museum world undergoes its digital transformation, it might look to the music world, a field in a relatively advanced stage of digitization, for applicable lessons.
What are museums for? Are they envelope pushers? Receptacles for beautiful art? Legitimizers for criminals or perverts?
I was reluctant to join the conversation until I jumped in when it turned to race—then I could barely contain myself.
Should you be using social media to spread the word about your valuable offers? The answer is almost certainly "yes," but many—perhaps like yourself—seem wary to take the plunge, and reticence to do so may be holding your business back. Well, no better time to start than the present!
I can think of just once where I felt bored out of my mind. Boring beyond comprehension in my current life as a hustling New Yorker, the time was a much-needed boot camp in doing nothing.
The National Museum of Women in the Arts put street-level exhibition advertising signage on the building for the first time.
Examining the trend of marketing half-truths to the consumer. The USDA's Organic labeling provokes the question: Has the government jumped on this bandwagon?
I asked my 11-year-old son if he thought zoos were good or bad. His answer was immediate and unequivocal: "Bad," he said, "I don't like the idea of animals being held in cages." If there is another side to this story, and there is, zoos need to get busy telling it.
What happens when you attempt to take over a brand space that is already occupied by a strong competitor?
Does America have a brand? And if so, what can Burning Man tell us about it?