Rarely does a day go by where I do not make use of what I learned from Jim Crane.
Tronvig Group President James Heaton was quoted in AdWeek earlier this week giving his thoughts on the 50+ year old Procter & Gamble cleaning brand Mr. Clean.
We drove out of London on July 20, 2014 and six weeks later, we arrived in Ulaanbaatar under our own power (although our car’s suspension was completely destroyed). Quite a bit happened in between, but here I will simply point out a few discoveries or observations relating to brands, perceptions, and cultural differences.
Whether music or luxury goods, it’s crucial to be in good company or the company you are hoping to attract. Your product will be perceived only as good as the company it keeps, for better or worse.
Beef has come to be interpreted not just as meat from a cow but rather as the more generic and simplified meat; "If he does not eat beef, he must be a vegetarian." These two brands are differentiated enough and simple enough to make it easy to move between them, A to B. Where does your brand fall on this scheme?
How does a consumer choose when there are too many choices? Here's my experience shopping for skin care products in Korea.
Reason indicates that an apple and a sliced apple are equally good, but if examined through the lens of which version of an apple has greater appeal to a specific consumer group, then they are actually very different.
With essentially no real experience in the actual marketing business, I came to Tronvig Group with an open mind and ready to learn. My mind is stuffed now and I have learned some surprising things.