It has been about a year since we finished re-branding the Center for Social Inclusion (CSI). What is the brand impact of this work?
Last weekend I was reading the Sunday Times and snacking. I was looking at the paper and not my food, which was pecans from a glass jar. As I arrived at the bottom of the jar, I looked down and noticed little cobwebs all around the edges of the glass. Most of the remaining pecans had clearly been munched on already, and not by me.
I came to New York in 1991, arriving with a only one suitcase and a vague plan for an extended visit. After my many years in Japan, New York was a bit of a culture shock.
I make a habit of telling my clients that they only have 5 seconds to convey their keynote brand message. And we work very hard to achieve this so that the website communicates its essential truths immediately and with word and visual expression.