There is no such thing as a branded $5,000 website.
There certainly exist many people who will design and build a business or even a nonprofit website for $5,000 or even less for that matter, but in doing this, they are inevitably leaving aside much of the essential stuff that makes a website effective.
Branding is often managed like a propaganda war for the hearts and minds of brand consumers. This aligns with Wikipedia's basic description of propaganda: "As opposed to impartially providing information, propaganda, in its most basic sense, presents information primarily to influence an audience." Propaganda is not really about the truth, but about influencing minds, and so may resort to a variety of tactics such as errors of omission, selective truths and the straw man fallacy to make its case. Interestingly, if you look at the history of advertising and propaganda, they both came of age as vehicles of mass persuasion during and after World War I and they continue to rely on the same essential insights about human behavior. Advertising is white propaganda.
We recently had a small web project for a client that sells a very expensive service. Over many years they had built up a successful business, and they had done this without ever having had a website. They came to us somewhat reluctantly pushed into the wading pool, as it were, by their sales manager, who felt insufficiently supported by the brand. He needed online credentialing and support for his sale activities.
A friend of mine sent me the Wall Street Journal article "Why Chinese Mothers Are Superior" a few weeks ago. It was sent to me, I assume, because I have a Chinese mother in my own house—the mother of my children. The article excerpts and promotes the book Battle Hymn of the Tiger Mother by Professor Amy Chua, and it was actually sent to me by a few different friends.