“Photography, as a powerful medium of expression and communications, offers an infinite variety of perception, interpretation and execution.” (Ansel Adams)
Our initial reaction to photographic images often leans towards belief or trust that the picture tells a true, unbiased story. By following these gut reactions, we are often led by the hand toward manipulation by advertisers, marketers, and product designers. But if we aren’t going to get the thing that we are shown, why even bother?
Radiation Disaster: What impresses me most about nuclear materials is the inhuman scale of their behavior. For example, what does it mean that some radioactive materials, like Plutonium 244, have a half life of 80 million years? This "half-life" is 8,000 times longer than all of recorded human history. This has to make you wonder, at least a little, if we are out of our league when we mess with this kind of stuff.
"Reason should investigate its own parameters before declaring its omniscience."
When I was in junior high school, I remember being both arrogant and stupid. I say this because I remember thinking I was the smartest kid in the class. I thought this because I got the best grades and I spent time thinking about things that did not seem to interest others. Only later did I learn there are many forms of intelligence.
For any organization, arguably your most important brand asset is your name. Some names are better than others at explaining why you exist and why you matter. So, along with the name, most organizations also need a tagline. For a nonprofit the tagline's most important role is clarification.