Along with our client, the National Museum of Women in the Arts, we're proud to have won a first prize in the American Alliance of Museums' 2016 Museum Publications Design Competition.
The story behind the campaign is worth telling because it says something about our client as an institution—one situated in a highly competitive museum market without the marketing budget to match its heavy-hitting competitors—and also something about our strategy-first approach.
Pokémon Go attracts players to specific locations & can be used by businesses to bring in customers. Are trending mobile games the new wave of marketing?
Brand names, like all names, are crucially important. Do you keep yours when others whom you cannot control are using it?
The American Alliance of Museums 2016 conference in DC left me refreshed and inspired: "If we are trying to solve all the problems inherent in figuring out how to do interstellar space travel, what are you doing?"
Our marketing discovery process is aided by a set of tools outlined here. We believe that they are some of the best available.
Fashion design is ancient, and the origins of that Seventh Art known as the cinema date back at least to the 1890s. In other words, U.S. museums are long overdue to recognize these vital forms of artistic expression.
A brand is more than marketing or empty promises and these case studies show that it really is impossible to have a product without a brand of some kind.
While the popularity of She Who Tells a Story is undoubtedly affected by the curiosity and national climate of oversimplification and stereotyping that surrounds the Arab world and Iran, the real engine for attendance is the quality of the exhibition itself. (Also, we're proud of our advertising campaign.)
The spectrum of content consumption that once had a clear distinction between museum and museum store is blurring. It's possible that one day in the not-so-distant future the distinction between the museum and the store will just fade away in our Instagram-friendly world.
Who is Barbie now if not a svelte blonde that most girls can only aspire to be? Is the new Barbie still Barbie?
What business are you in? I have found this question poses a challenge in almost every engagement, surprising participants. It wakes people up as they realize that they cannot answer or cannot agree on the answer. "If we cannot agree on who we are or what business we are in, how is anyone on the outside going to understand or guess right?"
Bagels. Bagels everywhere. Savory bagels. Sweet bagels. Bagels and cream cheese. Bagels. Just. Everywhere. Tronvig Group's intern from Australia muses about cultural stereotypes.
Rarely does a day go by where I do not make use of what I learned from Jim Crane.
Tronvig President James Heaton was quoted in AdWeek earlier this week giving his thoughts on the 50+ year old Procter & Gamble cleaning brand Mr. Clean.
We drove out of London on July 20, 2014 and six weeks later, we arrived in Ulaanbaatar under our own power (although our car’s suspension was completely destroyed). Quite a bit happened in between, but here I will simply point out a few discoveries or observations relating to brands, perceptions, and cultural differences.