On March 6th I came home from work late and my 14 year old daughter was up avidly watching a video on the computer. She said it was very important and that I had to watch it. Later that evening I did. It was the Kony 2012 video.
If you are thinking about creating a new website for your company, or revamping the one that served you well five years ago, but just isn’t quite up to snuff anymore, then this is information that could help you launch (or re-launch) a website that truly addresses your most critical business development needs.
The world is filled with writers, right? But how exactly do you determine which among them is the perfect website copywriter for your business? And where do you look in the first place?
Marketing is a big term. What is it in the context of a public-facing institution like a museum? What is it when you do not have a large or consistent marketing budget or even a dedicated marketing department?