"I want a new website." There is a certainty in the eyes and voice that pushes back my objections. "That's what we need. Here is what we want it to do. How much will it be?"
This desire and clarity of purpose is supported by the belief that a new website will make things all better, like a mommy's kiss.
To better understand the trim tab principal and begin to think about how you might be able to apply it to your organization or marketing problem, here are some examples of trim tab discoveries drawn from various fields of endeavor.
What can you do that will be effective at getting the word out, but will not break the bank?
Is there a relatively inexpensive tactical shift can you make right now that will yield significant long term results?
The answer is yes. It's just a matter of finding it. It will not be obvious or easy.
The new Reversible Destiny Foundation website is a metaphorical extension of their persistent and active interference with death and the death-dealing habits that populate a normal life. She aims no lower than to free you physically and mentally from the confines of assumption about your body, your perception of the world, and—very literally—to free you from death.