Why rebrand? Thoughts prepared for the Chicago Museum Exhibitors Group on the topic of Rethink, Rebrand: Why, When and How Museums Reinvent Themselves
This article is written with museum examples in mind, but the principles apply much more broadly. Experience shows us that the sequence of these three questions is important. Only initiate a rebrand with a solid why. Then explore when and how.
At Communicating The Museum Brussels, Raquel Meseguer, who hails from the theatre world, gave a seemingly unassuming presentation that was actually electrifying and a revelation: Dreams of Resting Spaces. Should we not find in museums—especially art museums—a place of respite, rejuvenation, mystery, contemplation, and inspiration?
I recently listened to an episode of Freakonomics called “Here’s Why All Your Projects Are Always Late — and What to Do About It.” Its discussion of the human tendency to plan on getting stuff done, but often falling behind schedule and going over budget, struck home for me. I meant to write a post about it … so here I am today, having suffered for a month and a half from the most obvious component of the planning fallacy.
Artists don’t usually think of themselves as brands. I’m sure the idea chafes. “I am an artist” is an assertion against branding and its requisite responsiveness to customer demand. But despite all protestations to the contrary, artists are brands.
What are a few of the most common pieces of BS that people believe about branding? Watch as Tronvig Group President and Creative Director James Heaton breaks down each.
With an entire culture dedicated to what purports to be the biggest decision of your life, there is surprisingly little information on how students are supposed to choose which college to attend. People rarely discussed specific programs or opportunities; instead, you were meant to conclude from some combination of personality, party habits, and academic performance where you’d fit in. To choose a college was to determine the school that best aligned with your personal brand.
With the PyeongChang 2018 Winter Games upon us, here's what you might want to know about the official mascot Soohorang and his "dad" Hodori, mascot of the 1988 Summer Olympic Games in Seoul, from a design and branding perspective.
It boggles my mind that a multi-billion dollar company wouldn’t invest what would be a drop in the bucket toward customer goodwill, which would only help to ensure and elongate the success of its brand in the long run. It’s ironic that it refers to its customer service team as Customer Care.
