I’d like to discuss creativity with the 7 habits of highly effective artists outlined by Australian 3D artist Andrew Price as the springboard. Here are my thoughts and tangents on each point—a sort of supplement to the talk, if you will.
What do you do when a client asks you to recreate the brilliance of a campaign you came up with years ago? That’s a lot of pressure. Illustrator Christoph Niemann cites Chuck Close saying it's about showing up and “enabling the chance for something to happen.” In other words, us professionals don’t need to count on dumb luck. What a relief.
Do performance reviews have to suck? It’s a question many people seem to ask. Brief answer: NO. Quite the contrary: they should be a gift and an inspiration. Performance reviews are not small tools to assess individual performance. They are large tools that impact the capacity of an organization to have the effect that it intends in the world.
Jim Collins says, “A company should not change its core values in response to market changes; rather, it should change markets, if necessary, to remain true to its core values.” At Tronvig Group, we endorse this idea: While business strategy must be dynamic and responsive, values are meaningful only when accompanied by long-term commitment.
U.S. foreign aid is crucial funding for a litany of causes that impact global public health, security, human rights, and many other areas. But it is under threat from the Trump administration, which wants to slash funding for foreign aid as part of a plan to cover a massive increase in defense spending. This is a misguided idea.
The arts are one key to unlock the American dream. Museums did this for me. What does it cost the government to do this for the next generation of Americans?
A Brand Pyramid is the result of sorting through a set of core questions that must be answered succinctly if you are to have the focus and differentiation you will need to thrive in your chosen marketplace.
In addition to the institutional Brand Pyramid, all products can have their own Brand Pyramids, Brand Maps and Competitive Advantage Diagrams. This allows you to market those products with greater efficiency and effectiveness.