Within the museum world there seems to be some reluctance to engage with contemporary culture in a deep way. But if you take a look at the museums that are thriving, you will find a willingness to do just that. The museums that are flourishing now exhibit a conscious responsiveness to and engagement with contemporary issues and concerns.
Brand strategy gives McDonald's a 27 billion dollar advantage over Burger King. It's important that you understand how this happened, and how it applies to your organization.
The better you understand how the brand of your PLACE operates in the minds of your target audiences, the more effective you can be at engaging with them.
Pain, fear, anxiety … these are strong emotions that drive behavior. This is true of life. Life is also, it turns out, the very stuff of marketing, even that most rarified and peculiar kind—business-to-business marketing.