In a recent conversation with a very senior person at a financial institution, my colleague was told, "I think private wealth managers will have a hard time seeing the value of branding—they see marketing as a cost center, not a driver of sales."
Hold it. How did we go from branding to marketing in one sentence like that?
Yesterday we had Thanksgiving dinner at our neighbors house. The kids—who have all known each other since birth—piled up their plates with whatever they wanted most (including Brussels sprouts), and our host asked each of us to express in a single word what we were thankful for. Answers: "Food," "Friends," "Family," "Death"...
One of the biggest marketing and sales challenges wealth management firms face is differentiating their offering in a crowded field. Here's an explanation of how a strong brand can move your firm past competing on price.
Tronvig Group has launched the DiMenna Children's History Museum website as part of the New-York Historical Society website. Featured on this new website is a kids section that showcases the first of three kid-friendly educational games: Sloppy Copy.
In August I took a two week vacation during which I was totally disconnected—off of emails, phone calls, any kind of electronic communication. I became (by the second week) very comfortable with my slowed down and uninterrupted life. I adjusted enough during that short span of two weeks that when I came back to the office I was—for a while—a kind of foreigner there.
That was back at the end of August. Now it's October, and I have fully recovered.
Rarely do you get handed a project with some of the coolest, strangest images and ideas on the planet as your visual assets. This was the case for the book website for Madeline Schwartzman's See Yourself Sensing.
One of our new designers is fresh out of school and exudes talent and potential. She also spent her first few working days instant messaging her friends and watching TV shows WHILE doing her assigned design work. She was doing what might be called visual multitasking.
My art directors, who range in age from their mid 20's to their mid 50's, were shocked by these work habits.
During the first 5 seconds after I arrive on a website, I need to know that I have arrived at the right place.