Although I'm not sure it is generally seen in these terms, the call for more effective engagement is a recognition of the reality that museums ARE in heated competition.
The basic principals of SEO are not hard: be honest, explain your content, link things up.
Use the page title, description, and tags to genuinely help people find and understand the content of the page. Don't put tags on the page for things that are not directly relevant to the content. Don't title the page something it is not.
On March 6th I came home from work late and my 14 year old daughter was up avidly watching a video on the computer. She said it was very important and that I had to watch it. Later that evening I did. It was the Kony 2012 video.
If you are thinking about creating a new website for your company, or revamping the one that served you well five years ago, but just isn’t quite up to snuff anymore, then this is information that could help you launch (or re-launch) a website that truly addresses your most critical business development needs.
The world is filled with writers, right? But how exactly do you determine which among them is the perfect website copywriter for your business? And where do you look in the first place?
Marketing is a big term. What is it in the context of a public-facing institution like a museum? What is it when you do not have a large or consistent marketing budget or even a dedicated marketing department?
We launched the Free advertising campaign for the Bronx Museum as they announced to the world, and particularly to the Bronx, that they would go free to the public. Museum advertising often speaks primarily to the converted. This was an attempt to start up a conversation with museum virgins.
So is Facebook your newspaper? If you are under 34 the answer is probably yes.
Even a year ago 48% of 18-34 year olds checked Facebook when they woke up. Sound familiar? It’s the morning paper. The difference is 28% do this before even getting out of bed.