The warning label which works contrary to our tendency toward optimism and self-indulgence misses the potential leverage point because the possible event of a future consequence can be set aside, rationalized away, and, most importantly, simply ignored because we (most of us) are biologically wired to pay little attention to such warnings.
The opportunity for fun is at the heart of viral marketing, and what happened with this Romney campaign App COULD be looked at as something more interesting than a few days of online entertainment.
Always knowing that you can easily find out anything you might want to know without actually having to recall it is really quite new. It strongly undercuts the drive to try and store a lot of different things in your head.
Odds are you already deliver on what people need. The trick in museum marketing, as in any kind of consumer marketing, is to think beyond what you do or how you do it, and focus on why your target would want it.
So what do you call this thing that does NOT take massive effort, but has the potential for great positive effect far beyond its seeming capacity?
I think one very good answer to this question was was provided in 1972 by Buckminster Fuller when he said the following in an interview ...
The Dutch New-York educational game for kids was created by Tronvig Group for the DiMenna Children's History Museum as part of a suite of educational games.
Although I'm not sure it is generally seen in these terms, the call for more effective engagement is a recognition of the reality that museums ARE in heated competition.
The basic principals of SEO are not hard: be honest, explain your content, link things up.
Use the page title, description, and tags to genuinely help people find and understand the content of the page. Don't put tags on the page for things that are not directly relevant to the content. Don't title the page something it is not.