How strong is the average college brand? How well are America's liberal arts colleges able to meaningfully differentiate themselves from each other?
What chance does the museum world have with millennials? Are millennials and museums really oil and water? Let's hear the story from the horse's mouth.
With Museum Camp (now in its second year), Nina Simon is trying to find a way to infect our thinking long enough for it to dent our obstinate surrounds. We should be trying to help.
I flew out to California for Museum Camp last week on the power of a hunch—If Nina Simon was doing it, then I would learn a lot. That was a pretty good hunch.
Can a group of diverse and interesting New Yorkers sit around a table for dinner and have a SINGLE sustained conversation for at least two hours—no moderator, no side conversations—just a single, contributive, collective, shall I say it ... civilized, conversation on a given topic?
Mascots—those lovable anthropomorphized characters who push cereal, chocolate milk, and tires—are more than just cute tools for marketing to children.
Yoga is about controlling your mind. Marketing is about trying to control other's minds. End of story, right?
"Products are made in the factory, but brands are created in the mind." —Walter Landor