Examining the trend of marketing half-truths to the consumer. The USDA's Organic labeling provokes the question: Has the government jumped on this bandwagon?
I asked my 11-year-old son if he thought zoos were good or bad. His answer was immediate and unequivocal: "Bad," he said, "I don't like the idea of animals being held in cages." If there is another side to this story, and there is, zoos need to get busy telling it.
What happens when you attempt to take over a brand space that is already occupied by a strong competitor?
Does America have a brand? And if so, what can Burning Man tell us about it?
The Nobel Peace Prize is tricky. I must say I do not envy those who have to decide on the recipient for such an award. Is it really even an award, or more of an incitement to do better? This year it is the inspirational Malala Yousafzai.
Cities have become important actors on the global scene. Metropolitan governments are among the best ‘glocal’ players, sharpening their global influence strategy and improving the management of their brand. International city branding has its undeniable challenges, however.
How strong is the average college brand? How well are America's liberal arts colleges able to meaningfully differentiate themselves from each other?
What chance does the museum world have with millennials? Are millennials and museums really oil and water? Let's hear the story from the horse's mouth.
