What happens when you attempt to take over a brand space that is already occupied by a strong competitor?
Does America have a brand? And if so, what can Burning Man tell us about it?
The Nobel Peace Prize is tricky. I must say I do not envy those who have to decide on the recipient for such an award. Is it really even an award, or more of an incitement to do better? This year it is the inspirational Malala Yousafzai.
Cities have become important actors on the global scene. Metropolitan governments are among the best ‘glocal’ players, sharpening their global influence strategy and improving the management of their brand. International city branding has its undeniable challenges, however.
How strong is the average college brand? How well are America's liberal arts colleges able to meaningfully differentiate themselves from each other?
What chance does the museum world have with millennials? Are millennials and museums really oil and water? Let's hear the story from the horse's mouth.
With Museum Camp (now in its second year), Nina Simon is trying to find a way to infect our thinking long enough for it to dent our obstinate surrounds. We should be trying to help.
I flew out to California for Museum Camp last week on the power of a hunch—If Nina Simon was doing it, then I would learn a lot. That was a pretty good hunch.
