If you are like most institutions the pressure to capitulate to the requests of powerful factions within your organization is likely very real.
Return on investment in a brand initiative is very important. Measuring the results of any initiative and doing proper goal-setting for a project is an essential part of good governance, of good strategic behavior. But how do you measure the return when you are not really selling widgets?
As the museum world undergoes its digital transformation, it might look to the music world, a field in a relatively advanced stage of digitization, for applicable lessons.
What are museums for? Are they envelope pushers? Receptacles for beautiful art? Legitimizers for criminals or perverts?
I was reluctant to join the conversation until I jumped in when it turned to race—then I could barely contain myself.
Should you be using social media to spread the word about your valuable offers? The answer is almost certainly "yes," but many—perhaps like yourself—seem wary to take the plunge, and reticence to do so may be holding your business back. Well, no better time to start than the present!
I can think of just once where I felt bored out of my mind. Boring beyond comprehension in my current life as a hustling New Yorker, the time was a much-needed boot camp in doing nothing.
The National Museum of Women in the Arts put street-level exhibition advertising signage on the building for the first time.
