It was only after I got home that I looked at the back label again and noticed three words that I had missed on the lower left hand corner. If you are familiar with the Face Screaming in Fear emoji, you may get a sense of how I felt when I read ”Product of China” under the bar code.
Empathy in advertising is essential but its expression should not be reduced to a formula. Think of it as a baseline requirement, but differentiation is even more important.
If you are like most institutions the pressure to capitulate to the requests of powerful factions within your organization is likely very real.
Return on investment in a brand initiative is very important. Measuring the results of any initiative and doing proper goal-setting for a project is an essential part of good governance, of good strategic behavior. But how do you measure the return when you are not really selling widgets?
As the museum world undergoes its digital transformation, it might look to the music world, a field in a relatively advanced stage of digitization, for applicable lessons.
What are museums for? Are they envelope pushers? Receptacles for beautiful art? Legitimizers for criminals or perverts?
I was reluctant to join the conversation until I jumped in when it turned to race—then I could barely contain myself.
Should you be using social media to spread the word about your valuable offers? The answer is almost certainly "yes," but many—perhaps like yourself—seem wary to take the plunge, and reticence to do so may be holding your business back. Well, no better time to start than the present!