On my 19th birthday, I told my parents that my sister and I were going out to lunch. We are only two years apart and had fought a lot growing up, so they pursed their lips, shared a bemused glance, and did nothing to rock the boat.
We weren’t getting lunch. We were getting our first tattoos.
I’ve never felt moved to support an institution like American Ballet Theatre, even at a level as basic as buying a ticket to a show. But once I heard this story and saw the face of one person in the company, it made me think that I must go.
The Metropolitan Museum of Art in New York City, commonly referred to as "the Met," hired a brand consultant and apparently he/she recommended that they call themselves "Met" without the article—no "the."
Does it feel better to pay a lot for something? If we pay a lot for something we need it to be good.
We traveled safely from Washington D.C. to New York on the 7PM train Tuesday, May 12th. The 7:10PM train which could just as easily have been our train was not so lucky. On hearing the news that we were unharmed I got an email from our client in D.C. with the sign-off "carpe diem."
Strategy is a very misused word.
Marketing strategies are—if you look at how the word is used—any marketing activity that might possibly work. People talk about "strategies" such as "posting to Facebook more."
What is the difference between a visual brand and a true 360 brand? How do you get your organization to think beyond just the visual brand?
Hiring a big and flashy agency may seem "safe." But think about what they stand to gain by working with an organization of your size and budget. You may find that you're actually sacrificing the responsiveness, energy and focus on quality of smaller firms for the false sense of security that comes from going big.