What happens when you attempt to take over a brand space that is already occupied by a strong competitor?
The Nobel Peace Prize is tricky. I must say I do not envy those who have to decide on the recipient for such an award. Is it really even an award, or more of an incitement to do better? This year it is the inspirational Malala Yousafzai.
How strong is the average college brand? How well are America's liberal arts colleges able to meaningfully differentiate themselves from each other?
With Museum Camp (now in its second year), Nina Simon is trying to find a way to infect our thinking long enough for it to dent our obstinate surrounds. We should be trying to help.
I flew out to California for Museum Camp last week on the power of a hunch—If Nina Simon was doing it, then I would learn a lot. That was a pretty good hunch.
Can a group of diverse and interesting New Yorkers sit around a table for dinner and have a SINGLE sustained conversation for at least two hours—no moderator, no side conversations—just a single, contributive, collective, shall I say it ... civilized, conversation on a given topic?
"Products are made in the factory, but brands are created in the mind." —Walter Landor
Among all the things I experienced and vividly remember from the 2014 American Alliance of Museum Annual Meeting and Expo in Seattle, I would like to discuss one particular session. It was a session fascinating to me for reasons unintended by its designers.