Reason indicates that an apple and a sliced apple are equally good, but if examined through the lens of which version of an apple has greater appeal to a specific consumer group, then they are actually very different.
If you are a free institution you have both a blessing and a curse. The blessing part is easy to understand—less barrier to entry. The benefits are many. Let’s look though at the curse.
If you satisfy your customers you fail, because in order to succeed you must deeply satisfy the customer for whom your product is most naturally suited.
Tom from the UK and I met over a pile of someone else's food. We were both staying in a hostel that for some reason was underground and connected to a night club in Chengdu the capital of Sichuan Province adjacent to Tibet.
The Metropolitan Museum of Art in New York City, commonly referred to as "the Met," hired a brand consultant and apparently he/she recommended that they call themselves "Met" without the article—no "the."
Does it feel better to pay a lot for something? If we pay a lot for something we need it to be good.
We traveled safely from Washington D.C. to New York on the 7PM train Tuesday, May 12th. The 7:10PM train which could just as easily have been our train was not so lucky. On hearing the news that we were unharmed I got an email from our client in D.C. with the sign-off "carpe diem."
Strategy is a very misused word.
Marketing strategies are—if you look at how the word is used—any marketing activity that might possibly work. People talk about "strategies" such as "posting to Facebook more."