I was inspired to write this reflection on museums and community after reading a recent AAM blog post by Deborah Ziska, former Chief of Press and Public Information at the National Gallery of Art in Washington DC, about her experience engaging the Black community, leveraging a Romare Bearden retrospective exhibition held there in 2003.
It’s not every day that you get to put your client on the Super Bowl. It’s one of the holy grails of advertising. This is the abbreviated story of our little 15-second ad for the big day.
Having worked for over a quarter century in the ever-changing world of advertising, and having collaborated with some excellent professional peers in PR throughout that time, I’ve witnessed these two disciplines work in concert to varying degrees of success. Let’s take a look at how these two avenues for delivering your brand message differ and how they can be used more effectively together.
Healthcare rebrands have become a powerful strategy to stay relevant and obtain preferred status in patients' minds, while fending off the competition. Let’s look at the thought process behind a few recent healthcare rebrands.
Working with ICOM México and ICOM-MPR, we are happy to officially launch the Glosario de mercadotecnia para museos, comunicación y enlace con las audiencias, an independent Spanish-language version of the Museum Marketing, Communications and Audience Engagement Glossary.
The National Museum of Women in the Arts' reopening advertising campaign celebrates the art and the newly renovated building. The key word is celebrate, which the campaign does as it highlights both the collection and the historic triangular building.
Rarely does one have the opportunity to rebrand a New York City icon. Tronvig is very proud of the work created in close collaboration with our longtime visual branding partner Greybox Creative and made possible by the immensely supportive team at the Museum. The Museum opted for the boldest and most flexible visual direction, and we know it will serve them well in the coming years.
Building awareness in a sea of sameness and similar-sounding value propositions that characterize the financial services landscape is always an acute challenge. As humans, we like what we know and tend to choose things that we are familiar with, but achieving familiarity is a long-term endeavor, which can be aided by advertising.
