I came upon the Jerry Seinfeld "Don't break the chain." reference twice in two days this week. If you have not heard it, it's a recollection from Brad Isaac of some useful and practical advice he was given by a then up-and-coming Jerry Seinfeld.
"I want a new website." There is a certainty in the eyes and voice that pushes back my objections. "That's what we need. Here is what we want it to do. How much will it be?"
This desire and clarity of purpose is supported by the belief that a new website will make things all better, like a mommy's kiss.
To better understand the trim tab principal and begin to think about how you might be able to apply it to your organization or marketing problem, here are some examples of trim tab discoveries drawn from various fields of endeavor.
What can you do that will be effective at getting the word out, but will not break the bank?
Is there a relatively inexpensive tactical shift can you make right now that will yield significant long term results?
The answer is yes. It's just a matter of finding it. It will not be obvious or easy.
The new Reversible Destiny Foundation website is a metaphorical extension of their persistent and active interference with death and the death-dealing habits that populate a normal life. She aims no lower than to free you physically and mentally from the confines of assumption about your body, your perception of the world, and—very literally—to free you from death.
We have had to create a few historical game characters for games targeted at kids. Along the way we have acquired some insights that may be useful to others doing the same or similar things.
If your mission, your reason for being in the world—regardless of whether you are a museum, a nonprofit, or a for-profit—is good, then you have no excuse not to market yourself.
Marketing can be the difference between your mission being known and understood, and not. From this perspective, NOT to market is a crime.
The warning label which works contrary to our tendency toward optimism and self-indulgence misses the potential leverage point because the possible event of a future consequence can be set aside, rationalized away, and, most importantly, simply ignored because we (most of us) are biologically wired to pay little attention to such warnings.