If you are thinking about creating a new website for your company, or revamping the one that served you well five years ago, but just isn’t quite up to snuff anymore, then this is information that could help you launch (or re-launch) a website that truly addresses your most critical business development needs.
Branding is one of those terms that gets thrown around a lot in the corporate world (and the advertising world too). Leading consumer products like Coca-Cola, Apple, and GE can put a very large dollar value on their brands. When things go terribly wrong—as happened with BP as a result of the Gulf of Mexico oil spill, and Arthur Anderson after Enron—brands can lose their value and this directly affects the bottom line.
One of the biggest marketing and sales challenges wealth management firms face is differentiating their offering in a crowded field. Here's an explanation of how a strong brand can move your firm past competing on price.