True 360 process rebranding initiatives have the ability not only to elevate a brand’s public perception but to boost employee morale and performance by enhancing the organization’s internal culture. So then why are such efforts are few and far between? What often gets in the way is fear.
Empathy has become a management buzzword, but having facilitated its implementation and witnessed its power firsthand, we strongly advocate for its widespread adoption, and even more so in light of COVID-19. When elevated to a core value, empathy has the power to shape individual and team behaviors, improving workplace morale and overall well-being.