Empathy in advertising is essential but its expression should not be reduced to a formula. Think of it as a baseline requirement, but differentiation is even more important.
What are museums for? Are they envelope pushers? Receptacles for beautiful art? Legitimizers for criminals or perverts?
Should you be using social media to spread the word about your valuable offers? The answer is almost certainly "yes," but many—perhaps like yourself—seem wary to take the plunge, and reticence to do so may be holding your business back. Well, no better time to start than the present!
Examining the trend of marketing half-truths to the consumer. The USDA's Organic labeling provokes the question: Has the government jumped on this bandwagon?
Does America have a brand? And if so, what can Burning Man tell us about it?
What chance does the museum world have with millennials? Are millennials and museums really oil and water? Let's hear the story from the horse's mouth.
Within the museum world there seems to be some reluctance to engage with contemporary culture in a deep way. But if you take a look at the museums that are thriving, you will find a willingness to do just that. The museums that are flourishing now exhibit a conscious responsiveness to and engagement with contemporary issues and concerns.