Websites

Music and Museums Undergoing Digital Transformation

Music and Museums Undergoing Digital Transformation

As the museum world undergoes its digital transformation, it might look to the music world, a field in a relatively advanced stage of digitization, for applicable lessons.read more
Carnegie Hill Neighbors

Carnegie Hill Neighbors

Carnegie Hill Neighbors is hard at work preserving, protecting, and improving their Upper East Side Manhattan neighborhood. Tronvig Group helped them to find brand expression through a new keynote message that answers not only what and how they help Carnegie Hill, but why they do it and why anyone in the neighborhood should care about the valuable work they do every day, much of it unsung or behind the scenes: "Because it's our home."read more
Find the Pain: Business-to-Business Marketing

Find the Pain: Business-to-Business Marketing

Pain, fear, anxiety … these are strong emotions that drive behavior. This is true of life. Life is also, it turns out, the very stuff of marketing, even that most rarified and peculiar kind—business-to-business marketing.read more
Poems by New Yorkers

Poems by New Yorkers

A stranger steps up to you on the subway and asks you to write a poem. You pause to consider the request. Then you let down your guard, detach from the rush, open your heart and oblige. In that moment you are being a true New Yorker—friendly, generous, creative, kind.read more
Exhibition Website (UX): The Armory Show at 100

Exhibition Website (UX): The Armory Show at 100

The Armory Show at 100 is a monumental reenactment of the 1913 Armory show in New York.read more
Custom Web Experience: Vineyard Theatre

Custom Web Experience: Vineyard Theatre

The Vineyard Theatre is a wonderful nonprofit theatre that produces three new shows every year. One of America's preeminent places for the creation of new plays and musicals, the Vineyard has produced an astounding array of notable and award-winning works by both new and well established playwrights.read more
Making It Relevant: History Museums for Kids

Making It Relevant: History Museums for Kids

"As luck would have it, just at that moment Liberty—their canine sidekick—barks, jumps up from his bed and runs right into Uncle Pete’s time machine and ZAP! he disappears."read more
What is responsive design?

What is responsive design?

Responsive design has been around in various forms for a few years, but it is now coming into its own, and should be a serious consideration for any new website project.read more
Marketing of the Bronx Museum

Marketing of the Bronx Museum

Museums exist in particular places. The Bronx Museum exists in the South Bronx; it's a contemporary art museum located right in the middle of the poorest community in the continental United States, a community that could not be more distant from the stereotype of the whitewall, high art tradition underpinning much of the aesthetics and behaviors that permeate the world of contemporary art.read more
Grant's Interest Rate Observer

Grant's Interest Rate Observer

Grant’s Interest Rate Observer, the financial publication best known for blending ancient and modern ideas, today unveils a thoroughly 21st century website designed by Tronvig Group.read more
Local Brand Positioning: ICI French Country Kitchen

Local Brand Positioning: ICI French Country Kitchen

Tronvig Group developed the brand strategy, the new brand, as well as brand applications such as menus, signage, and a new website for this local Brooklyn farm-to-table restaurant and event space. ICI French Country Kitchen, Est. Brooklyn 2004 is located between the Ft. Greene and Clinton Hill neighborhoods in Brooklyn and is within walking distance from our new office.read more
SEO and the Art of Internet Dating

SEO and the Art of Internet Dating

Is your content useful, timely, relevant, needed? Is it adding something valuable to the MASSIVE conversation that is the contemporary internet? It should be.read more
Hopebox

Hopebox

Hopebox for the Harwood Institute for Public Innovation.read more
History in Context: Guantánamo Public Memory Project

History in Context: Guantánamo Public Memory Project

The Guantánamo Public Memory Project uses first-person accounts, "Stories;" historical context, "Timeline;" and geography, "Place;" to create a rich picture of this unique place. Our final design presents a metaphorical window through which you can now see the Guantanamo Bay Naval Base—as a place, as a history, as a collection of real people's stories—more clearly.read more
The Harwood Institute for Public Innovation

The Harwood Institute for Public Innovation

Is your organization searching for ways to engage the local community and do so effectively? Meet the experts: The Harwood Institute.read more
NYU Center for Spiritual Life

NYU Center for Spiritual Life

New York University was calling. It turned out to be the newly minted Center For Spiritual Life. When I spoke to the co-director, a lively, amiable and eminently likable Ms. Shy, I asked what they needed done. She answered with the now dreaded assertion, “We want a new website.”read more
Customer Personas: What Sally Can Show You

Customer Personas: What Sally Can Show You

A persona is a kind of mental model—an imaginary person with a name, history and story who has a way of doing things. A persona should have enough psychological detail to allow you to conveniently step over to the persona's view, and see your products and services from her perspective.read more
Interactive Map Feature: Open House New York

Interactive Map Feature: Open House New York

The Open House New York weekend map feature has a few improvements this year and still serves as a good example of visual data navigaion.read more
I want a new website.

I want a new website.

"I want a new website." There is a certainty in the eyes and voice that pushes back my objections. "That's what we need. Here is what we want it to do. How much will it be?" This desire and clarity of purpose is supported by the belief that a new website will make things all better, like a mommy's kiss.read more
Reversible Destiny Website

Reversible Destiny Website

The new Reversible Destiny Foundation website is a metaphorical extension of their persistent and active interference with death and the death-dealing habits that populate a normal life. She aims no lower than to free you physically and mentally from the confines of assumption about your body, your perception of the world, and—very literally—to free you from death.read more
Strategy Applied on the Web: Center for Social Inclusion

Strategy Applied on the Web: Center for Social Inclusion

Two years into its young life, after we initially created it, the Center For Social Inclusion website needed a refresh.read more
Dutch New-York: Educational Game for Kids

Dutch New-York: Educational Game for Kids

The Dutch New-York educational game for kids was created by Tronvig Group for the DiMenna Children's History Museum as part of a suite of educational games.read more
SEO for the Rest of Us

SEO for the Rest of Us

The basic principals of SEO are not hard: be honest, explain your content, link things up. Use the page title, description, and tags to genuinely help people find and understand the content of the page. Don't put tags on the page for things that are not directly relevant to the content. Don't title the page something it is not.read more
Digital News Ventures

Digital News Ventures

Digital News Ventures the Media Development Loan Fund has created a fund for new ventures in the digital news media space. The idea is to seed the ideas that will facilitate the health and continuity of independent journalism as news continues to shift into the digital arena.read more
DiMenna Children's History Museum Website

DiMenna Children's History Museum Website

Tronvig Group created a website for the newly opened DiMenna Children's History Museum, part of the New-York Historical Society.read more
Making History Matter for Children: DiMenna Children's History Museum

Making History Matter for Children: DiMenna Children's History Museum

DiMenna Children's History Museum website kid's home page shows the kid's club house. This serves as home base for all of the games we created as part of the DiMenna Children's History Museum website.read more
Sloppy Copy

Sloppy Copy

Tronvig Group has launched the DiMenna Children's History Museum website as part of the New-York Historical Society website. Featured on this new website is a kids section that showcases the first of three kid-friendly educational games: Sloppy Copy.read more
Bill Shannon Biographical Dictionary of New York Sports

Bill Shannon Biographical Dictionary of New York Sports

I am not a traditional sports fan. I follow no particular professional sport. I have attended few professional sports events in my life. And yet, I do in fact love sports, all kinds of sports. Perhaps this is why the Bill Shannon Biographical Dictionary of New York Sports that we created for the New-York Historical Society has become so dear to me in the short time we have been working on it. It is not an homage to any one sport, but rather to the idea of sport, and the role that sport plays in the lives of great andread more
Open House New York Website

Open House New York Website

The result of this design effort, done in collaboration with their Paul Lombardi, is a sprawling, image-driven website that showcases the rich architectural treasure trove that is New York City.read more
Madeline Schwartzman's See Yourself Sensing Website

Madeline Schwartzman's See Yourself Sensing Website

Rarely do you get handed a project with some of the coolest, strangest images and ideas on the planet as your visual assets. This was the case for the book website for Madeline Schwartzman's See Yourself Sensing.read more
What a Website Wants

What a Website Wants

During the first 15 to 30 seconds after I arrive on a website, I need to know that I have arrived at the right place.read more
The $5,000 Website

The $5,000 Website

There is no such thing as a branded $5,000 website. There certainly exist many people who will design and build a business or even a nonprofit website for $5,000 or even less for that matter, but in doing this, they are inevitably leaving aside much of the essential stuff that makes a website effective.read more
Design and Price Point

Design and Price Point

We recently had a small web project for a client that sells a very expensive service. Over many years they had built up a successful business, and they had done this without ever having had a website. They came to us somewhat reluctantly pushed into the wading pool, as it were, by their sales manager, who felt insufficiently supported by the brand. He needed online credentialing and support for his sale activities.read more
Addressing Objections: Web Conversion

Addressing Objections: Web Conversion

Objections are always there. Dealing with them is basic to the sales process.read more
Translation for Websites

Translation for Websites

In my halcyon days as a translator of Japanese, I once read that "even good translations are like tapestries viewed from the back." I thought this apt because it was damn hard to do a good translation, and even the good ones were really reconstitutions of the same content in a new skin. There was nothing really direct about them.read more
Pei Partnership Architects

Pei Partnership Architects

“Substantial and immediate improvements to our website and online visitor traffic. Prompt and insightful guidance throughout the process. A great way to start off the new year!” — L.C. Pei, Partner, Pei Partnership Architectsread more
Invisible Consequences: How Branding Impacts B2B Sales

Invisible Consequences: How Branding Impacts B2B Sales

How do you get new clients? If you sell B2B, the short answer is probably “relationships.” Almost.read more
Stone Barns Center for Food & Agriculture
You’ve got 30 seconds.

You’ve got 30 seconds.

"If your single most persuasive idea takes more than one sentence to explain, it probably isn't single. Or persuasive." —Lee Clow's Beard from Twitter, January 14th 2010. This is a bit of an exaggeration, but I make a habit of telling my clients that they only have thirty seconds to convey their keynote brand message. And we work very hard to achieve this so that the website (and most of the time we are having this discussion in the context of a website) communicates its essential truths immediately and with word and visual expression.read more
Gem Collection

Gem Collection

A real estate advertising campaign that successfully reintroduced three premier properties that were "East of SoHo—West of the Moon."read more