Social Media

Tell them the truth.

Tell them the truth.

"Tell them the truth. First, because it is the right thing to do, and second, they'll find out anyway." —Paul Galvin. Ahh the truth. That thing to be finessed if you want to succeed in marketing ... NOT.read more
SEO and the Art of Internet Dating

SEO and the Art of Internet Dating

Is your content useful, timely, relevant, needed? Is it adding something valuable to the MASSIVE conversation that is the contemporary internet? It should be.read more
Can You Hear Me? Consistency and a Hearable Message

Can You Hear Me? Consistency and a Hearable Message

I came upon the Jerry Seinfeld "Don't break the chain." reference twice in two days this week. If you have not heard it, it's a recollection from Brad Isaac of some useful and practical advice he was given by a then up-and-coming Jerry Seinfeld.read more
Google Makes You Stupid

Google Makes You Stupid

Always knowing that you can easily find out anything you might want to know without actually having to recall it is really quite new. It strongly undercuts the drive to try and store a lot of different things in your head.read more
SEO for the Rest of Us

SEO for the Rest of Us

The basic principals of SEO are not hard: be honest, explain your content, link things up. Use the page title, description, and tags to genuinely help people find and understand the content of the page. Don't put tags on the page for things that are not directly relevant to the content. Don't title the page something it is not.read more
Museum Marketing for Non-Marketers

Museum Marketing for Non-Marketers

Marketing is a big term. What is it in the context of a public-facing institution like a museum? What is it when you do not have a large or consistent marketing budget or even a dedicated marketing department?read more
Visual Multitasking

Visual Multitasking

One of our new designers is fresh out of school and exudes talent and potential. She also spent her first few working days instant messaging her friends and watching TV shows WHILE doing her assigned design work. She was doing what might be called visual multitasking. My art directors, who range in age from their mid 20's to their mid 50's, were shocked by these work habits.read more