Florencia, Junior Art Director
Florencia grew up in Mexico City and came to New York City when she was fourteen. Her passion for design began with a long family tradition of making all sorts of beautiful things by hand. Living in Mexico, a country so rich in culture, made it easy for her to absorb the different varieties and forms of design, and from there, she began to see that design was in nearly everything. As her perspective on design broadened, she realized that it is about more than just making something beautiful, existing also to communicate ideas and connect with people through its visual message.
A strong advocate of Tronvig Group’s learning value, Florencia holds that a life worth living is one that should involve continuous learning.
Florencia has a Bachelor of Technology in communication design from the New York City College of Technology.