Fairchild, Swatchbook

by Tronvig Group

Not your average swatch reference book cover. This was created for Condé Nast’s Swatch Reference Guide for Fashion Fabrics.

Book cover & book design.

Strategy Workshops

Get answers to these and other key questions: "Who is our most natural consumer?" and "Why should they care about our product or service?"read more

What is a brand? And how strong is yours?

Brands are often thought about in very limited terms but in reality, they exercise tremendous power in every kind of business or organization.read more

December / 20 / 2011

The Difference Between Marketing and Branding

by James Heaton

What is the difference between marketing and branding? In a recent conversation with a very senior person at a financial institution my colleague was told, "I think private wealth managers will have a hard time seeing the value of branding—they see marketing as a cost center, not a driver of sales." Hold it. How did we go from branding to marketing in one sentence like that?read more

Finding creative ways to help our clients make the world better.

Fairchild, Swatchbook

Strategy Workshops

What is a brand? And how strong is yours?

The Difference Between Marketing and Branding

Visual Brand and 360 Brand: What's the difference?

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