What does a website want?

I was in a presentation yesterday and I explained it like this: For the first time user a website wants three things:

1. During the first 15 to 30 seconds that I spend on a website, I need to know that I have arrived at the right place. This is the brand establishment moment—a critical juncture—and the moment when I decide to stay or go. If the brand message—visuals, text, overall look and feel—are right, I recognize that I have, in fact, come to the right place, and I stick around long enough for number 2….  Read more

Probably the two most valuable things that have happened to me as a business person were:

1) Being laid off from a corporate job, and having to start a business on my own, forcing the question of how to survive and support a family without a regular salary, benefits, or anything to rely on but myself.

2) My former business partner’s choice to walk off with all our clients, leaving me with the company debt and virtually no business….  Read more

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