Lifestyle

On Rigor and Creative Block

On Rigor and Creative Block

What do you do when a client asks you to recreate the brilliance of a campaign you came up with years ago? That’s a lot of pressure. Illustrator Christoph Niemann cites Chuck Close saying it's about showing up and “enabling the chance for something to happen.” In other words, us professionals don’t need to count on dumb luck. What a relief.read more
Pokémon Go, a win-win for your business

Pokémon Go, a win-win for your business

Pokémon Go attracts players to specific locations & can be used by businesses to bring in customers. Are trending mobile games the new wave of marketing?read more
Mongol Rally: The Great In-Between

Mongol Rally: The Great In-Between

We drove out of London on July 20, 2014 and six weeks later, we arrived in Ulaanbaatar under our own power (although our car’s suspension was completely destroyed). Quite a bit happened in between, but here I will simply point out a few discoveries or observations relating to brands, perceptions, and cultural differences.read more
Are you in good company?

Are you in good company?

Whether music or luxury goods, it’s crucial to be in good company or the company you are hoping to attract. Your product will be perceived only as good as the company it keeps, for better or worse.read more
Choosing When You've Too Many Choices

Choosing When You've Too Many Choices

How does a consumer choose when there are too many choices? Here's my experience shopping for skin care products in Korea.read more
Food Flight from China (or How I Learned to Hate Ginger & Love Yogurt)

Food Flight from China (or How I Learned to Hate Ginger & Love Yogurt)

Tom from the UK and I met over a pile of someone else's food. We were both staying in a hostel that for some reason was underground and connected to a night club in Chengdu the capital of Sichuan Province adjacent to Tibet.read more
The Tattoo Brand

The Tattoo Brand

On my 19th birthday, I told my parents that my sister and I were going out to lunch. We are only two years apart and had fought a lot growing up, so they pursed their lips, shared a bemused glance, and did nothing to rock the boat. We weren’t getting lunch. We were getting our first tattoos.read more
Price and Pleasure

Price and Pleasure

Does it feel better to pay a lot for something? If we pay a lot for something we need it to be good.read more
Strategic Plan (Carpe Diem)

Strategic Plan (Carpe Diem)

We traveled safely from Washington D.C. to New York on the 7PM train Tuesday, May 12th. The 7:10PM train which could just as easily have been our train was not so lucky. On hearing the news that we were unharmed I got an email from our client in D.C. with the sign-off "carpe diem."read more
Empathy in Advertising (and the Need for Differentiation)

Empathy in Advertising (and the Need for Differentiation)

Empathy in advertising is essential but its expression should not be reduced to a formula. Think of it as a baseline requirement, but differentiation is even more important.read more
The Practice of Doing Nothing

The Practice of Doing Nothing

I can think of just once where I felt bored out of my mind. Boring beyond comprehension in my current life as a hustling New Yorker, the time was a much-needed boot camp in doing nothing.read more
Marketing, Half-truths, and USDA Organic (A Follow-up to "Tell Them the Truth")

Marketing, Half-truths, and USDA Organic (A Follow-up to "Tell Them the Truth")

Examining the trend of marketing half-truths to the consumer. The USDA's Organic labeling provokes the question: Has the government jumped on this bandwagon?read more
Burning Man and the Brand of America

Burning Man and the Brand of America

Does America have a brand? And if so, what can Burning Man tell us about it?read more
Legend of Novo and Other Dreams

Legend of Novo and Other Dreams

Everyone has dreams. What you may not realize is how your dreams may be hinged to the dreams of others.read more
Internet Bias and The Dream of the Fisherman's Wife

Internet Bias and The Dream of the Fisherman's Wife

The Internet is the great connector but only of what it has in it. So put yours in or be damned by it to silence. Only porn it seems had the power to penetrate the membrane that separates my pre-Internet writings from the entirety of human knowledge that we can access today at the stroke of a key.read more
Electronics Cold Turkey (Vacation must now work harder.)

Electronics Cold Turkey (Vacation must now work harder.)

I took my family on vacation to a place with no electricity and no running water. We stayed there for ten days. It was electronics cold turkey, and at the end, the consensus among my three children—9, 12 and 15—was that we had stayed too long. I'm inclined to believe that the problem was that we did not stay long enough.read more
How Not to Vacation

How Not to Vacation

Last year I wrote about taking a solid two-week vacation and described taking the family to our remote Canadian island with no electricity and no running water. That was a really good vacation. This year, I blew it.read more
The Exhibitionist Magazine 2

The Exhibitionist Magazine 2

The Exhibitionist Magazine was an art and culture magazine created by James Heaton, Christian Viveros and Christian Dierig in 1996 and closed in 1997.read more
The Exhibitionist Magazine

The Exhibitionist Magazine

The Exhibitionist Magazine was an art and culture magazine created by James Heaton, Christian Viveros and Christian Dierig in 1996 and closed in 1997. This was the last issue of the magazine.read more
Condé Nast Furniture Design and Construction for the Interior Designer

Condé Nast Furniture Design and Construction for the Interior Designer

"You are literally a godsend for us, and I couldn't be more pleased with the work—from the fantastic covers to your incredible speed and professionalism." —Erin Fitzsimmons, Art Director, Conde Nastread more
Fairchild, Swatchbook

Fairchild, Swatchbook

Not your average swatch reference book cover. This was created for Condé Nast's Swatch Reference Guide for Fashion Fabrics.read more
Gunpowder Island

Gunpowder Island

Gunpowder Island real estate sales brochure for New York Private Realty Group.read more
Huelsta/Rolf Benz

Huelsta/Rolf Benz

Hülsta and Rolf Benz are German-made high-end furniture and home/office product manufacturers. Tronvig Group did ads such as this one for them in 2008.read more
West 43rd Street

West 43rd Street

Full-page spread real estate advertisement for West 43 condominium project. Photography by Dave Diesing.read more
Gem Collection

Gem Collection

A real estate advertising campaign that successfully reintroduced three premier properties that were "East of SoHo—West of the Moon."read more
Being Magazine

Being Magazine

This magazine was published by Jockey in 2004 and 2005. Creative and production on this project were done in conjunction with Mixed Business Inc, under the inimitable creative direction of Marc Balet.read more
Pantone

Pantone

These ads were done back in 2000 for Pantone as they were first expanding into fashion and home.read more