Education

Strategy Primer

Strategy Primer

Strategy is a very misused word. Marketing strategies are—if you look at how the word is used—any marketing activity that might possibly work. People talk about "strategies" such as "posting to Facebook more."read more
College Brands (Can colleges save millions by having better brands?)

College Brands (Can colleges save millions by having better brands?)

How strong is the average college brand? How well are America's liberal arts colleges able to meaningfully differentiate themselves from each other?read more
Your Brand Idea: Who but Horton can hear it?

Your Brand Idea: Who but Horton can hear it?

If your Brand Idea is succinct, meaningful and consistently and coherently expressed, it will be able to break free. It will be hearable outside of your brand bubble, outside of Whoville.read more
Making It Relevant: History Museums for Kids

Making It Relevant: History Museums for Kids

"As luck would have it, just at that moment Liberty—their canine sidekick—barks, jumps up from his bed and runs right into Uncle Pete’s time machine and ZAP! he disappears."read more
Kids Games for Museums

Kids Games for Museums

When thinking of games for museums it's hard not to let your mind think of hits like “Angry Birds” which had 200-million downloads by May 2011. Players worldwide spend 200 million minutes (=380 years) on the game each day. This demonstrates that people do love to play well-crafted snack food style games that have optimized game play mechanics (easy to learn, hard to master) that are addictive and fun. Should museums try to replicate or imitate this? Probably not.read more
History in Context: Guantánamo Public Memory Project

History in Context: Guantánamo Public Memory Project

The Guantánamo Public Memory Project uses first-person accounts, "Stories;" historical context, "Timeline;" and geography, "Place;" to create a rich picture of this unique place. Our final design presents a metaphorical window through which you can now see the Guantanamo Bay Naval Base—as a place, as a history, as a collection of real people's stories—more clearly.read more
NYU Center for Spiritual Life

NYU Center for Spiritual Life

New York University was calling. It turned out to be the newly minted Center For Spiritual Life. When I spoke to the co-director, a lively, amiable and eminently likable Ms. Shy, I asked what they needed done. She answered with the now dreaded assertion, “We want a new website.”read more
Consumer Insight: Find Your Trim Tab

Consumer Insight: Find Your Trim Tab

What can you do that will be effective at getting the word out, but will not break the bank? Is there a relatively inexpensive tactical shift can you make right now that will yield significant long term results? The answer is yes. It's just a matter of finding it. It will not be obvious or easy.read more
Historical Game Characters for Museums

Historical Game Characters for Museums

We have had to create a few historical game characters for games targeted at kids. Along the way we have acquired some insights that may be useful to others doing the same or similar things.read more
Dutch New-York: Educational Game for Kids

Dutch New-York: Educational Game for Kids

The Dutch New-York educational game for kids was created by Tronvig Group for the DiMenna Children's History Museum as part of a suite of educational games.read more
DiMenna Children's History Museum Website

DiMenna Children's History Museum Website

Tronvig Group created a website for the newly opened DiMenna Children's History Museum, part of the New-York Historical Society.read more
Making History Matter for Children: DiMenna Children's History Museum

Making History Matter for Children: DiMenna Children's History Museum

DiMenna Children's History Museum website kid's home page shows the kid's club house. This serves as home base for all of the games we created as part of the DiMenna Children's History Museum website.read more
Sloppy Copy

Sloppy Copy

Tronvig Group has launched the DiMenna Children's History Museum website as part of the New-York Historical Society website. Featured on this new website is a kids section that showcases the first of three kid-friendly educational games: Sloppy Copy.read more
SWAN (Shuang Wen Academy Network) Brochure

SWAN (Shuang Wen Academy Network) Brochure

Shuang Wen Academy Network is a Mandarin after school and summer program. Their website and collateral are in three languages. English, Traditional Chinese and Simplified Chinese.read more
Morris-Jumel Mansion Website

Morris-Jumel Mansion Website

"From concept through to final website design & development, Tronvig Group displayed a unique capacity to effectively utilize 21st Century technology to interpret the historical significance of this 18th Century treasure." —Ken Moss, Director, Morris-Jumel Mansionread more