Strategy Workshops

Watch this short excerpt from a recent workshop in which James Heaton engages the staff of the Tenement Museum in New York City with the question, “What is a brand?”

Are you having the effect that you want in the world?

  • How well do you understand your audience, not just what they tell you, but what actually drives their behavior?
  • Which consumer audience should you focus on, and what specific actions should you take?
  • What will convince all the key stakeholders in your organization to get behind and carry out a single strategic plan of action?
  • How can you unleash the latent potential and creativity of all your employees?
  • Is there something you can do right now that could change the game for your organization?

These workshops give you practical and effective tools to advance.

All Strategy Workshops (Brand Strategy Workshops, Marketing Strategy Workshops, and Organizational Alignment Workshops) are conducted in person by James Heaton.

Tronvig Group Strategy Workshops

Your time is extremely valuable. So…

  • Build consensus with only a few hours of participation from the key players.
  • Get answers to key questions quickly so that you can move ahead.
  • Get clear, concise, and attractive tools such as a Brand Pyramid that shows the current situation and a Brand Value Map that suggests the way forward.

What’s included?

 

What types of Strategy Workshops are there?

Organizational Product-level Alignment
Brand Strategy Product Marketing Alignment Workshops
  • Diagnose the overall brand strategy situation for your organization, and find clarity on the most effective path forward.
  • Give your marketing team the tools they need to effectively assess any product-level activity, such as an exhibition, website, or marketing campaign.
  • Help your organization translate its core values into employee behaviors, and unleash their capacity, creativity, and potential.
  • Includes the Tronvig Group Brand Pyramid, Organizational Brand Value Map, Competitive Advantage Diagrams, and Marketing Targets Diagrams to guide organizational strategy.
  • Includes product-level Brand Pyramids, Brand Values Maps, Competitive Advantage Diagrams, and Marketing Targets Diagrams to guide product development and marketing.
  • Includes either a “train the trainer” structure or department-level workshops across the organization.
  • Ideal for organizations that no longer want to be “the best kept secret in town.”
  • Ideal for new product development or existing product marketing.
  • Ideal for organizations wanting to enhance retention and productivity.
Organizational
Brand Strategy
  • Diagnose the overall brand strategy situation for your organization, and find clarity on the most effective path forward.
  • Includes Tronvig Group Brand Pyramid, Brand Value Map, Competitive Advantage Diagrams, and Marketing Targets Diagrams to guide organizational strategy.
  • Ideal for organizations that no longer want to be “the best kept secret in town.”
Product-level
Marketing Strategy
  •  Give your marketing team the tools they need to effectively assess any product-level activity, such as an exhibition, website, or marketing campaign.
  • Includes product-level Brand Pyramids, Brand Value Maps, Competitive Advantage Diagrams, and Marketing Targets Diagrams to guide product development and marketing.
  • Ideal for new product development or existing product marketing.
Alignment
Organizational Alignment 
  • Help your organization translate its core values into employee behaviors, and unleash their capacity, creativity, and potential.
  • Includes either a “train the trainer” structure or department-level workshops across the organization.
    • Ideal for organizations wanting to enhance productivity and retention.

All workshops are in person and we are happy to travel to your location. Workshops held outside of New York City will incur travel costs. Nothing on this page constitutes a contract offer.

What’s next?

Learn more about the Tronvig Group Brand Pyramid, the first tool we build in our organizational workshops. This video addresses the needs of a business, but the tool is virtually the same for nonprofits.


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