Empathy in Advertising (and the Need for Differentiation)

Empathy in Advertising (and the Need for Differentiation)

Empathy in advertising is essential but its expression should not be reduced to a formula. Think of it as a baseline requirement, but differentiation is even more important.read more
What are museums for?: Chris Ofili at the New Museum

What are museums for?: Chris Ofili at the New Museum

What are museums for? Are they envelope pushers? Receptacles for beautiful art? Legitimizers for criminals or perverts?read more
Marketing, Half-truths, and USDA Organic (A Follow-up to "Tell Them the Truth")

Marketing, Half-truths, and USDA Organic (A Follow-up to "Tell Them the Truth")

Examining the trend of marketing half-truths to the consumer. The USDA's Organic labeling provokes the question: Has the government jumped on this bandwagon?read more
Burning Man and the Brand of America

Burning Man and the Brand of America

Does America have a brand? And if so, what can Burning Man tell us about it?read more
Millennials and Museums: Oil and Water?

Millennials and Museums: Oil and Water?

What chance does the museum world have with millennials? Are millennials and museums really oil and water? Let's hear the story from the horse's mouth.read more