Jazz in Marketing (La La Land and the Brand of Jazz)

Jazz in Marketing (La La Land and the Brand of Jazz)

Why are marketers and advertisers keen to slap the word "jazz" on unrelated things from movies like La La Land to cologne and fruit? Let's examine the use of jazz in marketing.read more
The Experiential Museum

The Experiential Museum

Are interactive features like card-making booths and ambient sounds at art museums "infantilizing prattle" distracting from the art? Or a way to engage audiences who might otherwise be lost?read more
Mind the communication gap: culture & organizational health

Mind the communication gap: culture & organizational health

Are cultural practices impeding your organization's health? Are you mindful of any communication gaps that may exist?read more
The Brand of No Brand

The Brand of No Brand

A brand is more than marketing or empty promises and these case studies show that it really is impossible to have a product without a brand of some kind.read more
The Museum Store

The Museum Store

The spectrum of content consumption that once had a clear distinction between museum and museum store is blurring. It's possible that one day in the not-so-distant future the distinction between the museum and the store will just fade away in our instagram-friendly world.read more
Is the new Barbie still Barbie?

Is the new Barbie still Barbie?

Who is Barbie now if not a svelte blonde that most girls can only aspire to be? Is the new Barbie still Barbie?read more
What does Mr. Clean have to do with Tronvig Group?

What does Mr. Clean have to do with Tronvig Group?

Tronvig Group President James Heaton was quoted in AdWeek earlier this week giving his thoughts on the 50+ year old Procter & Gamble cleaning brand Mr. Clean.read more
Are you in good company?

Are you in good company?

Whether music or luxury goods, it’s crucial to be in good company or the company you are hoping to attract. Your product will be perceived only as good as the company it keeps, for better or worse.read more
Choosing When You've Too Many Choices

Choosing When You've Too Many Choices

How does a consumer choose when there are too many choices? Here's my experience shopping for skin care products in Korea.read more
City Brands: The New Seoul Brand

City Brands: The New Seoul Brand

Seoul unveiled its new city brand mark after an open and democratic selection process. Thoughts on "I.SEOUL.U" and what it conveys.read more
What is your story?

What is your story?

I’ve never felt moved to support an institution like American Ballet Theatre, even at a level as basic as buying a ticket to a show. But once I heard this story and saw the face of one person in the company, it made me think that I must go.read more
The "Made in China" Brand

The "Made in China" Brand

It was only after I got home that I looked at the back label again and noticed three words that I had missed on the lower left hand corner. If you are familiar with the Face Screaming in Fear emoji, you may get a sense of how I felt when I read ”Product of China” under the bar code.read more
Music and Museums Undergoing Digital Transformation

Music and Museums Undergoing Digital Transformation

As the museum world undergoes its digital transformation, it might look to the music world, a field in a relatively advanced stage of digitization, for applicable lessons.read more
Collaborative Conversation

Collaborative Conversation

I was reluctant to join the conversation until I jumped in when it turned to race—then I could barely contain myself.read more
The Practice of Doing Nothing

The Practice of Doing Nothing

I can think of just once where I felt bored out of my mind. Boring beyond comprehension in my current life as a hustling New Yorker, the time was a much-needed boot camp in doing nothing.read more