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All for Africa (web)

All for Africa advertising, branding, collateral & website.

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Workshop
FIND THE WORKSHOP THAT WORKS BEST FOR YOU
Branding and Marketing Discovery Workshop
by James Heaton
Get immediate answers to key questions about your products and services, and how they interact with your brand consumer's fundamental needs. read more
Short Essay
March / 18 / 2013
Mixing Motivation: Danger of Extrinsic Motivation
by James Heaton
"Virtually every type of expected tangible reward made contingent on task performance does, in fact, undermine intrinsic motivation. Furthermore, not only tangible rewards, but also threats, deadlines, directives, and competition pressure diminish intrinsic motivation because, according to cognitive evaluation theory, people experience them as controllers of their behavior." —Richard M. Ryan and Edward L. Deciread more
News
November / 3 / 2012
Hurricane Sandy Beachfront Experience
by Kira Brodskaya
My Monday night—the night Hurricane Sandy came ashore—was spent in my fourth floor apartment on Manhattan Beach. On one side I watched the ocean waves cover the roofs of the homes on the beach. On the other side, I watched the Sheepshead Bay canal waters rush in over cars and through buildings. As I saw all this I was wishing I had packed an inflatable boat in my "to go" bag.read more
Short Essay
December / 5 / 2012
The Ideal Client
by James Heaton
We want to make the world better, and for us the way we can do that most effectively is through our clients. So it is important that we choose our clients well. These are the ten questions we currently ask ourselves when we consider if a potential client is likely to be the ideal client for us.read more
News
November / 14 / 2012
New Tronvig Group Website
by James Heaton
Some of you may have noticed last week that our website was new, easy, simple, blue. Choosing NOT to continue under the persistent and powerful effects of "the cobblers son has no shoes" syndrome, we forced the birth of a new Tronvig Group website.read more
Branding
April / 23 / 2013
"I Don't Need a Brand. I Need a Product."
by Laura Zwyssig & James Heaton
When saying "I don't need a brand. I need a product." the speaker was saying she doesn’t need McDonalds, she just needs fries—any fries for that matter. She doesn’t need HP, she just needs a computer or printer—any computer or printer will do. She's assuming her consumers will behave this way. I think they will not.read more
Marketing
September / 19 / 2012
The Science and Art of Marketing
by James Heaton
As marketers we must never be in a position where we are just throwing shit up on the wall to see what sticks. We should be applying our creativity and artistry in execution of a strategic hypothesis that is based on research and genuine insight.read more
Branding, SEO
March / 12 / 2013
Tell them the truth.
by James Heaton
"Tell them the truth. First, because it is the right thing to do, and second, they'll find out anyway." —Paul Galvin
Ahh the truth. That thing to be finessed if you want to succeed in marketing...NOT.read more

Home

We are finding creative ways to help our clients make the world better. Meanwhile, Get to Know Us.

We are finding creative ways to help our clients make the world better. Meanwhile, Get to Know Us.

All for Africa (web)

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